Isabella Ganas

Isabella Ganas is a media strategy and business development specialist with a professional background spanning advertising, consumer packaged goods marketing, and technology-focused consulting. Raised in New Jersey, she was introduced early to entrepreneurship through her family’s retail and installation business. That environment shaped her understanding of customer relationships, operational responsibility, and long-term planning, all of which later became central to her professional approach. Her multicultural upbringing contributed to strong adaptability and cross-cultural awareness, helping her navigate diverse professional settings with ease. As a first-generation college graduate, she developed an early commitment to education and continuous learning. These formative experiences continue to influence how she approaches collaboration, problem-solving, and relationship-building in complex business environments. Isabella also learned early the importance of accountability and consistency. Exposure to family operations reinforced respect for structured processes and trust in clients. These principles remain evident in her professional conduct, where she values clarity, reliability, and steady improvement over quick outcomes. Isabella Ganas built her academic foundation around communication and strategic thinking. She earned a Bachelor of Arts in Communication from the University of Alabama, majoring in Public Relations with a minor in Communication Studies, and graduated with a 3.89 GPA. Her studies emphasized strategic messaging, media awareness, and collaborative project development. During her university years, she developed a strong interest in advertising and brand storytelling. Coursework focused on analytical reasoning, presentation skills, and structured writing strengthened her ability to communicate ideas clearly and effectively to diverse audiences. Isabella also participated in a short-term study experience in Rome, which broadened her perspective on global communication styles. Exposure to diverse cultural and market perspectives reinforced adaptability and shaped an international outlook that continues to guide professional interactions. Isabella Ganas began gaining industry experience during her junior year through an internship at AdMarketplace. There, she developed practical knowledge of digital advertising platforms, media strategy fundamentals, and agency workflows, gaining early exposure to real-world campaign execution. Following graduation, she worked full-time in campaign management, performance analysis, and cross-functional coordination. These responsibilities deepened her interest in data-informed marketing and strengthened her understanding of how scalable advertising programs operate. Isabella refined organizational discipline and attention to detail while working in fast-paced environments. Collaborating with planners and platform specialists provided insight into how strategy moves from planning to execution, measurement, and optimization across national brand portfolios. Isabella Ganas continued advancing her career at Carat USA, where she served as a Business Operations Associate from May 2022 to October 2023. In this role, she supported multiple Procter & Gamble accounts by coordinating planning, buying, and finance teams to ensure consistent campaign delivery. Her responsibilities included contributing to automation initiatives that reduced manual effort and improved accuracy. She also supported onboarding efforts, reinforcing communication standards and collaborative workflows across teams. Isabella later joined Wavemaker US, first as a Senior Associate in Commerce Strategy from October 2023 to September 2024, and then as Manager of Commerce Strategy beginning in September 2024. She managed client relationships, supported more than a dozen Church & Dwight brands, oversaw multi-million-dollar investments, and translated advanced analytics into strategic guidance. Outside of work, she maintains interests in cooking, baking, and interior design, reflecting a balanced commitment to creativity, learning, and thoughtful collaboration.