Jenni Tyler

PROFESSIONAL SUMMARY Results-driven Web Developer and Digital Entrepreneur with a proven track record of designing, building, and optimizing high-traffic web applications. Founder and operator of ToolNova, a comprehensive utility platform featuring SEO, PDF, and image processing tools. Expert in front-end development, technical SEO, and content marketing strategies that drive organic growth and enhance user experience. CORE COMPETENCIES Web Development: HTML5, CSS3, JavaScript, WordPress (Custom Themes & Plugins), Responsive Web Design. Search Engine Optimization (SEO): Technical SEO, Keyword Research, On-Page/Off-Page Optimization, Yoast SEO, Google Analytics, Google Search Console. Digital Marketing: Pinterest Marketing, Content Strategy, Conversion Rate Optimization (CRO). Project Management: Product Development, UX/UI Optimization, Platform Architecture. PROFESSIONAL EXPERIENCE Founder & Lead Developer | ToolNova June 2026 – Present Successfully launched and managed ToolNova, an innovative web platform dedicated to providing free digital tools (Image, PDF, and Calculators) to global users. Developed and deployed efficient browser-based utilities, including an advanced Image Compressor leveraging Canvas API algorithms to reduce file sizes by up to 90% while maintaining visual quality. Architected the website’s taxonomy and SEO structure using WordPress, ensuring high-performance scalability and seamless user navigation. Implemented strict technical SEO guidelines and content optimization strategies to boost search engine visibility and organic traffic. Web Developer & SEO Consultant | Freelance Experience January 2024 – June 2026 Designed and optimized custom websites for clients, focusing on speed, responsiveness, and clean code architecture. Executed data-driven SEO audits and keyword strategies that consistently improved search rankings and user retention metrics for various online platforms. Created highly targeted marketing assets, including Pinterest-optimized content and high-converting landing pages, to drive targeted referral traffic. TECHNICAL PROJECTS Image Optimization Toolkit: Built a suite of 10 image manipulation utilities (Compressor, Resizer, Cropper, and Formatter) designed for fast, client-side browser performance. Advanced Web Calculators: Programmed interactive mathematical and functional calculation engines to increase on-site user engagement. EDUCATION Bachelor of Science in Computer Science & Information Technology Graduation Year: 2023